The decision by fast food outlet McDonald’s to close all its Irish restaurants will have a massive impact on an already struggling beef sector.
That’s according to the Chairman of the Leitrim Beef Plan Movement, Brendan Barry.
McDonald’s is the biggest buyer of Irish beef, spending more than €160m on Irish beef for consumption here and at restaurants all over Europe.
Two in ten burgers sold in McDonald outlets in Europe are made from Irish beef.
McDonald’s scale as a buyer of Irish beef is huge, purchasing around 40,000 tonnes of beef every year.
Speaking earlier to the Ocean FM farm Desk, Brendan Barry outlined how this was a major blow to a sector that is already under savage pressure: