A 10-year-celebration since the formation of the Wild Atlantic Way will be just one of the ways Tourism Ireland will market Ireland abroad this year.
Promoting Ireland as ‘the home of Halloween’ is another initiative due to be rolled out in 2024.
However visitors will also face potential constraints when it comes to accommodation, with hotel-availability down, due to the demands for refugee accommodation.
Tourism Ireland CEO Alice Manseragh says the plan to tackle the shortage in hotel beds, while they will look to promote the regions – and seasons.
She says capacity is available to grow.
