When it comes to business, name recognition is crucial.
That’s particularly so with placenames, tourism and the effort to attract visitors.
People in Enniscrone who are campaigning to change the official spelling of the name of their west Sligo village are hopeful that progress can be made on this issue at this Monday’s meeting of Sligo County Council.
They are hoping that a local plebiscite on the proposed name change will take place before the end of this year.
There are two different versions of the spelling of the place.
Most people in the area spell the name beginning with an ‘E’ but the official name, such as on road signs, starts with an ‘I’.
But with the increasing dominance of social media when it comes to marketing, it’s vital for an area like Enniscrone to have one recognised spelling.
A report on the issue from the County Sligo Placenames Committee is expected to come before councillors on Monday for consideration.
Enniscrone solicitor Sinead Durkan hopes that after the meeting, arrangements for the plebiscite can finally begin.