With Brexit approaching, the chief executive of Donegal County Council says the Wild Atlantic Way is one area of major potential for the county.
Seamus Nelly points out that a recent study found that only 20% of traffic on the Wild Atlantic Way comes north of Galway while only 15% of those who travel on the Wild Atlatnic Way come from the Sterling area.
He says tourism has been particularly good to Donegal, particularly in the past three to four years.
And although the Wild Atlantic Way has been one of the key drivers of that, he says it presents much more opportunity:
Meanwhile, Donegal County Council has joined forces with Derry City and Strabane District Council to form a North West Strategic Growth Partnership.
However, Mr Neely says the initiative involves the entire county.
And as for any fears the south of the county might feel left out, he pointed out it is the gateway to and from the south of the island of Ireland.