All Island based effort required to tackle the sale of cheap alcohol

Measures to be introduced to tackle the sale of cheap alcohol must be done in line with Northern Ireland, according to a drinks lobby group.


Drinks Ireland say the introduction of the minimum unit pricing would see prices differ by as much as 38 percent.


The Stormont Executive has delayed introducing the legislation.


Over the weekend the Sunday independent reported that the government intends to introduce a minimum unit of pricing on alcohol which would see the price of cheap beer, spirits and wine increased.


The move is believed to be supported by Taoiseach Michael Martin and is expected to be brought before the cabinet by the Minister for state at the Department of Health, Sligo Leitrim TD Frank Feighan.


Director of Drinks Ireland Patricia Callan says retailers at the border may lose customers who choose to travel north for cheaper prices: