Bord Bia claims that in recent months, a minority but vocal group of both farmers and non-farmers have been making claims online and to the media concerning the work of Bord Bia, the Quality Assurance programme, and the use of the Bord Bia logo.
It now wishes to dispel this misinformation and assure consumer and farmers of the integrity of the Quality Assurance schemes, which have been instrumental in building and safeguarding the reputation of Irish meat products at home and abroad.
Our farming correspondent John Lynch spoke to Padraig Brennan, Director of Meat, Food and Beverages, with Bord Bia, a
You can hear the rest of this interview and much more on Agri Week tonight Thursday at 9pm.
