Mark Hamill invites Star Wars fans to “Escape the Dark Side along Earth’s Wild Atlantic Way”

Tourism Ireland’s released a new film tapping in on our Jedi fame.

It’s got Mark Hamill, inviting Star Wars fans everywhere to ‘Escape the Dark Side’ and come to Ireland.

Tourism Ireland CEO Niall Gibbons says it’s all about taking a walk on the wild side – on the Wild Atlantic Way:


You can watch the new Tourism Ireland ad, featuring Mark Hamill here –