IFA urges people to ‘buy Irish’ this Christmas

This Friday, the president of the IFA Joe Healy will launch a campaign urging people to buy Irish food this Christmas.

The campaign will be called ‘Fairness for Farmers, Honesty for Consumers.’

It will draw attention to what the IFA says is misleading ‘Irish’ labelling by retailers as well as showing how shoppers can be sure they are buying real Irish food this Christmas.